Craig Mackinlay of Breeze Creative has given a branding and packaging overhaul to Castle Brands’ Knappogue Castle Single Malt Irish Whiskey.

“Our whisky has always been of exceptional quality. However, we needed a more contemporary look to appeal to younger consumers and sophisticated single malt drinkers” says Alejandra Pena, SVP Marketing at Castle. The new packaging speaks of “craftsmanship, purity of product and pays homage to the beautiful 15th Century castle in County Clare, Ireland”.

December 2016